Promotion
The first two teaser trailers were released on 16 October, 2006. Wright, Pegg, and Frost maintained several video blogs which were released at various times throughout the production of the film.[27] Wright and Frost held a panel at the 2006 Comic-Con convention in San Diego, California to promote Hot Fuzz, which included preliminary footage and a question and answer session.[28] The two returned to the convention again in 2007 to promote the US DVD release.[29] Advanced screenings of the film took place on 14 February 2007 in the UK and the world premiere was on 16 February 2007. The premiere included escorts from motorcycle police officers and the use of blue carpet instead of the traditional red carpet.[30]
